See what your ad budget could do
Plug in your numbers — what a job is worth, how many leads turn into booked work, and what you're planning to spend on ads. This gives you a rough idea of what to expect. It's not a guarantee — it's a starting point. For a personalized estimate, request an account review.
Use your own real operating assumptions. The tool is directional and works best when your job value and booking rate are realistic.
Enter your numbers to see estimated results.
This calculator provides estimates based on the numbers you enter. Actual results vary based on market conditions, competition, ad quality, service area, and many other factors. These projections are not guarantees.
How the math works
Simple math. Leads equals your ad spend divided by cost per lead. Jobs equals leads times your booking rate. Revenue equals jobs times your average job value. No hidden multipliers. Typical ranges for HVAC, plumbing, and electrical: cost per lead $50-$150, booking rate 20-40%, average job value $500-$2,500. See our plans for how we help improve these numbers.
Estimated leads
Your monthly ad spend divided by your cost per lead. In lead-target mode, this is the number you enter directly.
Estimated booked jobs
Your estimated leads multiplied by your lead-to-booked-job rate. A realistic booking rate for trades businesses is typically 20% to 40%.
Estimated lead value
Your average job value multiplied by your booking rate. This tells you what each lead is worth on average before factoring in costs.
Return multiple
Your estimated revenue divided by your ad spend. A return multiple above 3x is generally considered strong for paid advertising.
Gross profit and profit after ad spend
If you enter a gross margin, the calculator applies it to estimated revenue, then subtracts your ad spend to show estimated net impact.
What this does not account for
This tool does not factor in seasonality, competition changes, creative fatigue, landing page quality, or call handling. Use it as a starting point, not a forecast.
This calculator provides estimates based on the numbers you enter. Actual results vary based on market conditions, competition, ad quality, service area, and many other factors. These projections are not guarantees. For a personalized assessment of your paid advertising potential, request an account review.
Like what the numbers show?
If the calculator looks promising, the next step is a free review of your current ad setup and a conversation about your goals.