Estimate what paid ads could do for your business
Use your own numbers — job value, booking rate, cost per lead, and ad budget — to project leads, booked jobs, and revenue. This is a planning tool, not a guarantee.
Use your own real operating assumptions. The tool is directional and works best when your job value and booking rate are realistic.
Enter your numbers to see estimated results.
This calculator provides estimates based on the numbers you enter. Actual results vary based on market conditions, competition, ad quality, service area, and many other factors. These projections are not guarantees.
Assumptions and methodology
The calculator uses straightforward arithmetic based on the numbers you provide. No hidden multipliers, no optimistic adjustments. Here is what drives each output.
Estimated leads
Your monthly ad spend divided by your cost per lead. In lead-target mode, this is the number you enter directly.
Estimated booked jobs
Your estimated leads multiplied by your lead-to-booked-job rate. A realistic booking rate for trades businesses is typically 20% to 40%.
Estimated lead value
Your average job value multiplied by your booking rate. This tells you what each lead is worth on average before factoring in costs.
Return multiple
Your estimated revenue divided by your ad spend. A return multiple above 3x is generally considered strong for paid advertising.
Gross profit and profit after ad spend
If you enter a gross margin, the calculator applies it to estimated revenue, then subtracts your ad spend to show estimated net impact.
What this does not account for
This tool does not factor in seasonality, competition changes, creative fatigue, landing page quality, or call handling. Use it as a starting point, not a forecast.
This calculator provides estimates based on the numbers you enter. Actual results vary based on market conditions, competition, ad quality, service area, and many other factors. These projections are not guarantees. For a personalized assessment of your paid advertising potential, request an account review.
Ready to put real numbers behind your ad strategy?
If the calculator shows potential that makes sense for your business, the next step is a conversation about your goals, market, and current setup.